A breadth and depth of work is something you would look for in a production company if you are a small business promoting your products or brand.Įditing, special effects, colour correction, sound mixing, and music composition are the cherry on top in the magic of filmmaking. You’ll be happy to know that things have moved on in actuality since then though with commercial production companies making explainers, brand films, awareness videos, training videos, and even creative projects like music videos and short films. However, when most people think of commercial production companies their mind will jump to the classic ‘corporate video’ with its hallmark of the CEO cheesily addressing the camera over a looping muzak riff. They also have to hit a very specific timeframe for the end duration of their programmes usually just under half an hour or an hour for a non-commercial channel (the BBC for instance) or about 23 mins and 47 mins for a commercial channel which will have advert breaks added to it to bring it up to the half hour/hour mark.Ī video production company focused on commercial work is usually equipped to create a wide variety of videos, typically everything from lower end work like screengrab videos to full-blown tv adverts. These guys deal with much the same aspects as their feature-length counterparts, but with the added pressure of a broadcaster being involved too. Along with making the film itself, these guys also deal with the headache of hiring on-screen and off-screen talent, writers, musicians, location scouts, a team for pre-production, post-production, legal and a whole lot more to boot. A lot of film production companies are located in either Los Angeles, London or New York, which is usually fitting for the global tone of their creations. Film Production Companiesįrom Hollywood to Bollywood and Nollywood feature film is always a firm favourite across every location and culture. Listed below is all the exciting things that each production company can do and what they have on offer. (Again, another thing to consider when choosing your production company). It does not just end there, oh no, there are several different kinds of production companies all of which serve different purposes and create different outcomes. Production companies generally have a very collaborative and integrated approach to their work with aspects such as script writing and visual effects being subcontracted out to other companies further down the foodchain or outside freelance specialists. It can get crazy sometimes with a long list going ABC productions, with XYZ films and 123 pictures present a 789 film. This is partly why you see the dizzying array of different logos at the start of your favourite film, especially independent ones. In addition to this, often these production companies involved in larger scale projects (the films and tv shows you know and love) will essentially ‘package’ this project together by seeking finance and investment for it. So do your research!! What is a Production Company?įirstly, it might be a good place to start with what even is a production company? In a nutshell, production companies produce things films, adverts, theatre, events (experiential) and television programmes. Furthermore, each production company is unique in different ways and offer different things, for example specialisations in terms of experience within specific sectors or a unique approach. For example: talent (actors and models) used, props used, filming equipment, filming location and studios and so much more. This is because each video’s cost comes down to a huge variation of factors. As you can imagine, choosing a production company for a corporate video or film is often highly dependent on budget, running from one person with a handycam or DSLR to the next £10 million John Lewis advert. Choosing the right one for the job is of utmost importance because the wrong one can turn your great idea into a flop and the right one can exceed your expectations. Production companies are the starting point for a successful video production.
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